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How do you like reading your daily newspaper? Are you a classical reader who prefers having the feel of the actual paper and turning its pages despite newspaper ink on your hands? Or have you already become a digital reader with an online subscription?I am experiencing a big dilemma these days. On one hand, I am an old-fashioned newspaper reader, who enjoys flipping the physical pages of the paper. Yet, I am always excited by new experiences that the digital world has to offer in terms of journalism.My new excitement is reading the Daily on my iPad. It only took me a few days to fall in love with this new digital paper, which offers much more than online versions of a newspaper.
Its mission, as described on its webpage, is ‘to provide the best news experience by combining world-class storytelling with the unique interactive capabilities of the iPad.’ The major innovation the Daily brings to the print media is indeed, its interactive features that engage, inform and entertain the readers. It’s colorful and easy to read design invites you to read. Most critiques say that the Daily does not feel like a newspaper but rather like an iPad magazine as it features plenty of videos and 360-degree panoramic photos with most articles. You can comment on every page or post links on Facebook and Twitter. I agree with the critiques on the fact that the Daily is not similar to the conventional papers. However, do these features make the Daily less of a paper? I don’t think so…
The media boss, Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation declared that ‘new times demand new journalism’ during the press conference for the launch of the Daily on February 2nd. Murdoch believes that The Daily might inspire a well needed renaissance of the print media: it is a paper that delivers news by embracing technology in the form of articles, photos, videos, social media sites and applications. He has invested a sum of $30 million to create this new feel in the digital journalism. In the age of innovation, social media and technology, the Daily could mean the revival of the print media.
The Daily’s staff promises that its content will stand out as much as its innovative reading experience. The Editor-in-Chief Jesse Angelo is the well-known news editor of the New York Post. In his former role, Angelo also directed the Post’s website and led the creation of the paper’s popular iPad application. The former VP of Digital Distribution & Business Development for MTV Networks, Greg Clayman, is the publisher of the Daily. He has extensive experience in creating opportunities on distributing digital content and building strategic partnerships. The other editors include but not limited to the former opinions editor of Forbes, Elisabeth Eaves; former editor of celebrity tabloid Page Six and New York Post Gossip Page, Richard Johnson and current staff writer and pop-music critic of the New Yorker, Sasha Frere-Jones.
Whether The Daily will lead to a new direction in journalism or it will die before it changes the way we read papers is to be determined by the content that the paper delivers. By the staff hired to edit and generate articles, it is fair to say that there is great potential. Of course, as always time will tell… Let’s follow the news and see…
If you have an iPad and would like to get a close look at the Daily, you need to rush to iTunes Store within the free trial period, which will be over soon. (2 weeks free after the launch on February 2nd) If you miss it, you can still read it for 99 cents a week before you decide whether you want to subscribe for $39.99 a year.
Ela Erozan Gürsel writes a weekly column named “Değişim Yelpazesi ” on global business trends for Dünya Gazetesi on behalf of Datassist for almost two years. Her feature topics include: green energy; climate change; impacts of financial crisis on companies, sectors and regions; innovative technologies in sciences, human resources and management; social networks transforming business and politics; changing dynamics of marketing and branding.
She also writes articles for international magazines published in Singapore.
Prior to her writing career, she worked at Datassist as a Project Manager in a project that combines human resources and mobile communications with the aim to connect blue-collar workers and employers through mobile phones. Before engaging in this exciting project, she was in pharmaceutical sales working for a multinational company. She graduated from American University, Washington, DC, majoring in International Studies with a concentration on International Business and Europe. She worked in Washington D.C. as an Account Manager at a boutique telemarketing firm that specializes in fund raising and publication renewals. She speaks Turkish, English, French, and Spanish. She currently resides in Singapore with her husband.
