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Communication channels are shifting towards the internet in an innovative way. If you upload videos, podcast or tweet news in English with some humor, you could become the next hit online. Of course, if you combine your angle on the news with your creative talent, your voice could be heard globally.
Next Media Animation, known as NMA TV, has successfully achieved this. The Taiwanese online network, that reports a selection of global news through animations, released an animated video of Tiger Woods in 2009 right after his infamous car crash and very public fight with his wife due to his scandalous affairs. The video ridiculed the situation by portraying the wife Elin chasing Tiger with a golf club. Since then, a new form of broadcasting news was born.
NMA TV, owned by the Hong Kong media boss Jimmy Lai, has become more and more popular reaching 18 million views per week according to an article by Monocle. The videos are in chinese but there is an English write-up with them.
Beyond its sarcastic approach and funny commentary’s, NMA TV brought the world’s attention to Taiwan, a small island to the south of China. The world’s consumers are used to seeing ‘Made in Taiwan’ label on the batteries or electronics we buy. Acer, Asus and MSI are all Taiwanese computer companies, D-Link is a Taiwanese communication company. There are successful companies in the growing fields of semiconductor device production, photovoltaic industry and nanotechnology. However, unless you paid special attention to these companies as an investor or educated consumer, you would not know anything about their Taiwanese origin. NMA TV did a great job on changing this image and put Taiwan under the spotlight as a creative nation that remains relevent.
Ela Erozan Gürsel writes a weekly column named “Değişim Yelpazesi ” on global business trends for Dünya Gazetesi on behalf of Datassist for almost two years. Her feature topics include: green energy; climate change; impacts of financial crisis on companies, sectors and regions; innovative technologies in sciences, human resources and management; social networks transforming business and politics; changing dynamics of marketing and branding.
She also writes articles for international magazines published in Singapore.
Prior to her writing career, she worked at Datassist as a Project Manager in a project that combines human resources and mobile communications with the aim to connect blue-collar workers and employers through mobile phones. Before engaging in this exciting project, she was in pharmaceutical sales working for a multinational company. She graduated from American University, Washington, DC, majoring in International Studies with a concentration on International Business and Europe. She worked in Washington D.C. as an Account Manager at a boutique telemarketing firm that specializes in fund raising and publication renewals. She speaks Turkish, English, French, and Spanish. She currently resides in Singapore with her husband.
All these projects are inspiring for artists, students and general public, who would like to be proud of the richness of the Turkish culture. For these cultural projects to last and prosper, museums need to be financially supported by the government agencies, private sector and international foundations. I hope Baksı Museum will keep up its creative projects with the help of professionals’ efforts and get the attention of potential sponsors in order to further contribute to the local economy and art.
