I am a firm believer of branding. I believe powerful brands drive the way we perceive things, we form our likes and dislikes, and even the way we identify ourselves. ‘Turkey’ and ‘Being Turkish’ are in fact brands that make our initial impression in the global arena. Our cultural and …
Read More »InterNations: Connection Point for Expats by Ela Erozan Gursel
One of the biggest challenges of living in a foreign country is meeting new friends and belonging to a new community. Developing acquaintances through work, school or social clubs could be a good way, but you need to have some common ground like playing the same sport, having young kids …
Read More »Turkey, Hear out India by Ela Erozan Gursel
Mother India… Land of rich history, heated politics and rising giant IT corporations but also home of vivid colors and spices, warmhearted people and incredible monuments and landscapes… India is a huge land of controversy: It is one of those places in the world where you can see the most …
Read More »Refined Delivery Meals for Busy Women: Rafinera By Ela Erozan Gürsel
Do you know any woman who is content with her weight? One that would try on jeans, look in the mirror and not think that she would look much better if she loses one or two kilos? Being one of these women, I always try to control my appetite, eat …
Read More »Look Towards the East for Innovation to Rise By Ela Erozan Gürsel
The modern time innovations have been dominated by the US and Europe where giant companies allocate large sums of investments for research and development to create new technology. Plus, these companies spend huge marketing budgets to promote this new technology and raise awareness on its unique advantages among businesses and …
Read More »Best New Year’s Resolution in Business: Identify Yourself and Connect More By Ela Erozan Gürsel
Three fundamental concepts are crucial to do business with Chinese businessmen. The first concept Guanxi, which means relationship in Chinese can be defined as developing close ties with business partners whom you respect and trust. These mutually beneficial relationships don’t happen over night but takes time and effort to develop. …
Read More »Why Don’t We Have a Local Nose? By Ela Erozan Gürsel
As we approach the new year, there is a festive mood everywhere. Especially those of you who work closely with the Western world can tell the Christmas holiday is already here. Celebrating holidays is much fun with the family and loved ones in the company of delicious food, good wine …
Read More »Religious Holiday Makes Us Think Of Tourism By Ela Erozan Gürsel
When we think of a religious holiday Kurban Bayramı or Eid, we think of vacationing in the South of Turkey or cultural sightseeing tours in Çanakkale, Pamukkale, Cappadocia, Mardin and many other destinations. Tourism blossoms with local tourists when the religious holiday is more than 4 days, as more people …
Read More »Al Gore’s Climate Movement is in Turkey by Ela Erozan Gursel
Turkey is an unsaturated market for non-profit organizations and grassroots activities. Since much development is needed in fighting poverty, empowering women, and preserving the environment, the small number of non-profit organizations is increasing incrementally. One of the international movements on the rise in Turkey is former US Vice President Al …
Read More »Villa, Flat, Office or Hotel? by Ela Erozan Gursel
One of the top locations for international real estate investments, Turkey is referred among global realtors as ‘the new Spain’. Just like Spain used to be 5-10 years ago, Turkey offers value property prices with a variety of choices on the Mediterranean coast, rural Anatolia or business districts in the …
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