Business in Turkey

US Investors Eye on Turkish Trendyol.com by Ela Erozan Gürsel

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trendyolAlthough I didn’t want to write another article on e-commerce, the success of trendyol.com urged me to do so.

Have you heard of Trendyol? Are you one of the 4 million users who buy trendy clothes and accessories online? Or have you recently heard of the e-commerce page through the press? Shamefully, I belong to the last group. Since I don’t live in Turkey, sometimes I am a bit slow to follow trends!

Of course, when Trendyol’s $26 million deal with famous Silicon Valley investor (former investor of Google, Amazon, Twitter) Kleiner Perkins hit the technology headlines, the company got my full attention.

What is Trendyol about? What is its business model? How large is the company? Who runs it?

Do you social'ize when you shop online? by Ela Erozan Gürsel

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onshopI live in Singapore, one of the most developed economies, an island state characterized by its order, cleanliness and strict rules. Singaporeans are hard workers who earn good salaries and indulge themselves by gourmet dinners, exotic travel and branded products. Shopping is the most enjoyable pastime.  From the very many malls and very many luxury fashion houses like Louis Vuitton, Prada and Chanel, you can tell that they like to shop in person by physically visiting the store, trying on dresses and enjoying the atmosphere of buying exclusive designs. On the other hand, they are not big fans of e-commerce.

Istanbul needs its own thrillist.com By Ela Erozan Gürsel

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t 1How do you plan your social calendar especially in the hectic summer days of Istanbul? There are so many concerts and summer parties going on in different parts of the city. Summer branches of restaurants seem too many to choose from. When I lived in Istanbul, I always needed friends’ recommendations or impartial reviews in order to decide where to go. City guides are not always the best resources to rely on, since their motive is openly commercial. What to do?

Turkey's pride in food blogging - Café Fernando By Ela Erozan Gursel

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blogsoOne of the most effective ways of communicating in social media is blogging. It is the fastest and easiest way of self-publishing. You don't need an editor, photographer or publisher. You are in control of every aspect of communicating your ideas.  You are the one featuring stories, taking photos, visiting places and interviewing people. If the blogs you write up are interesting, you start developing an audience. You address this audience when you write your stories. Just like a writer is responsible for his readers, a blogger becomes responsible for his followers.

HomeLink Makes The World Your Playground By Ela Erozan Gürsel

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homescImagine that you are given keys that will unlock doors in many countries. These are not the doors of fancy hotels but houses and apartments in the middle of real neighborhoods. The world becomes your playground. You will get to meet local residents, do your grocery shopping in the marketplace, catch the bus to the city or to the suburbs depending on your location and go to typical restaurants that only locals know about. All of a sudden you are not only the resident of your own city but you become a world citizen in the real sense.

Hopeful for a Revival of the Turkish Entrepreneurship By Ela Erozan Gürsel

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img165Is there any light under the tunnel? When it comes to entrepreneurship, Turkey is far from being a global star. We blame the education system, government policies or unfriendly business environment for not starting our own business. All these play important roles in encouraging entrepreneurs not to take action but we cannot change these factors all at once. We need to adopt to the entrepreneur friendly world by making small adjustments and increasing small business production nationwide.

Let's Use Positive Words By Ela Erozan Gürsel

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usesphoto111When I was studying at college, I always imagined a work that made me happy. I wanted to do something where I could make a difference. It never mattered what sector, company or profession I’d be in, but I knew I wanted to solve people’s problems, perform better and better, and learn new things everyday. In fact, if I had to describe the feeling I wanted to have about work, it was simply ‘to wake up happy and motivated.’ It might seem a bit idealistic or even too optimistic for most who just work to earn a living, make a profit and support their families, but the positive work image in my head helped me adjust rapidly to new work environments, have good relationship with colleagues and enjoy accomplishments of the team.

We Are All Scared of Making Mistakes... But Why? By Ela Erozan Gürsel

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mistake165Whatever business we’re in, we have busy schedules. Sometimes we don’t even have much time to read a book, practice sports or even to enjoy lunch with friends. We need to rush from one engagement to another, complete tasks within deadlines and most importantly make no mistakes. If we make mistakes, it would take at least the double time and effort to get everything straightened and worst of all is the feeling of guilt and devastation after committing the mistake. Why?

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