Although I didn’t want to write another article on e-commerce, the success of trendyol.com urged me to do so.
Have you heard of Trendyol? Are you one of the 4 million users who buy trendy clothes and accessories online? Or have you recently heard of the e-commerce page through the press? Shamefully, I belong to the last group. Since I don’t live in Turkey, sometimes I am a bit slow to follow trends!
Of course, when Trendyol’s $26 million deal with famous Silicon Valley investor (former investor of Google, Amazon, Twitter) Kleiner Perkins hit the technology headlines, the company got my full attention.
What is Trendyol about? What is its business model? How large is the company? Who runs it?