Have you ever heard of neuromarketing? It is the bridge between neuroscience and marketing that let us understand the human behavior by analysing brain activities. Simplier definition as Patrick Renvoise, father of neuromarketing, would sum up; neuromarketing is ‘the science of human decision.’ This is a rising field …
Read More »Taiwan mulling opening cultural center in Istanbul
Taipei, Oct. 15 (CNA) The Ministry of Culture is mulling establishing a cultural center in Istanbul, Turkey to facilitate Taiwan’s cultural exchanges with the Islamic world, Culture Minister Lung Ying-tai said Monday. In the past, Taiwan relied greatly on networks with the United States and Europe, Lung said …
Read More »People Work While Depressed, Says Survey
A Mori survey carried out for the European Depression Association (EDA) in the U.K., Germany, Italy, Denmark, Turkey, Spain and France, has found that one in 10 workers have taken time off for depression, according to the BBC. Those in the U.K., Denmark and Germany were most likely to be …
Read More »World, Turks On Verge Of Burnout
Some half of the respondents to a large work-stress survey tell that the level of the pressure has risen from last year. A high level of stress is not only a burden on workers, but also on companies, says the research firm. Respondents to a recent survey say that …
Read More »The Power of Informal Market
I recently watched two TED talks by Robert Neuwirth, a journalist whose main interest and focus lie on squatter cities and System D or commonly referred as informal economy. The first talk dates back to 2005 and gives vivid examples on squatter neighborhoods in Mumbai, Rio and Istanbul. In …
Read More »Turkey’s Got Talent By Nick Slepko
June 1, 2012 Turkey has increased its billionaires by 50% in the same time it has taken Warren Buffett to raise a similar amount in corporate welfare from US taxpayers. Despite the last several years of global financial angst, Istanbul is currently home to 38 billionaires (ranked seventh worldwide), none …
Read More »Foreigners, Now is the time to buy property in Turkey By Ela Erozan Gursel
Can a foreigner buy property in Turkey? This is a question we keep hearing in Singapore. Our friends, colleagues and neighbours in Singapore are eager to learn about the real estate market in Turkey. Why are Singaporean investors interested in the Turkish real estate market? We should break this question …
Read More »One Language One Person by Ela Erozan Gursel
I am a firm believer in the saying ‘one language one person.’ I believe that people should learn foreign languages in order to understand the world. Learning a language means more than being able to communicate with a foreigner, it lets you enter a new world of tradition, culture, history, …
Read More »Are we alone together? by Ela Erozan Gursel
Have you ever felt alone in the middle of the crowd? We all do from time to time but in this age of technology this feeling becomes more dominant in our daily life. We replace our friends with our computer and mobile phone, social venues with Facebook and Twitter. We …
Read More »Animated news by the Taiwanese by Ela Erozan Gursel
Communication channels are shifting towards the internet in an innovative way. If you upload videos, podcast or tweet news in English with some humor, you could become the next hit online. Of course, if you combine your angle on the news with your creative talent, your voice could be heard …
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